Psoriasis affects 1.8 million people in the UK and its impact is not just physical.
The chronic condition, which can leave skin itchy, flakey and covered in sores, can also seriously affect the happiness and mental wellbeing of those diagnosed.
But now, a new app is hoping to change that by raising awareness of the unseen difficulties of psoriasis and helping to break down stigma.
PsoHappy gives people affected by condition the chance to document how their happiness is affected by filling out short, anonymous surveys on a weekly basis.
The creators of the app will use the results to create a happiness index, which will be published in October this year to mark World Psoriasis Day.
The app, which has recently launched in the UK, US, Canada and Denmark, was created by the Happiness Research Institute and LEO Innovation Lab, along with the help of health campaigner Holly Dillion.
“It’s not just about psoriasis visibly affecting someone’s skin. It’s about how it affects you on a day-to-day basis and in the long run,” she says. It’s about looking at psoriasis in relation to your home life, work life, sex life, financial situation, mentally, psychically. All of these factors matter and are valid and need to be considered when living with or speaking to someone with psoriasis.”