“It’s all about timing,” says Gregor Gomory, CEO of ByFusion, a startup he believes is about to take advantage of a “perfect storm” brewing as the world wakes up to the enormous problem of plastic waste filling up our oceans.
In the throes of developing a process for creating construction blocks out of straw bales – and filled with TV news images of his beautiful country’s ocean-waste mountain – New Zealand-based inventor and engineer Peter Lewis had a light-bulb moment: What if all of this plastic waste could somehow be put to good use? He played around with some ideas and soon realised that plastic boasted similar thermal properties to straw bales and, if presented in the right way, could be used in construction, too. A prototype technology was created, but for a “variety of reasons” the idea stalled due to fundraising issues.
Fast-forward several years and Gomory and his team have well and truly revived the concept and, buoyed by a landscape of renewed interest in environmentalism – the “perfect storm” he describes – are finally realising Lewis’ original vision.
Source : Sustainable brands