Beards boost to high street as growing interest in grooming has seen increase in shops

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A boom in the popularity of beards is helping to boost the economy, a study shows. Personal grooming salons are opening at a rate of 12 a week as more men grow bushy ‘hipster’ beards and women copy the latest styles from reality TV.

Some 626 barbers and beauty salons opened around the country last year, up 10 per cent on 2014, according to Royal Mail’s address management unit, which monitors changes on Britain’s high streets. At least a dozen have opened their doors in Swansea alone.

Trevor Studd, of the British Barbers’ Association, said: “There has definitely been a growing migration of men going back to barber shops from unisex salons.”

Akam Abdollzadeh, 24, owner of Figaro’s Barbers in Swansea’s High Street said the last two years had seen a surge amongst men keen to improve and maintain their personal appearance.

The Cardiff business increased its floorspace from 1,000 square metres to 2,000 square metres to meet the growing demand.

“We outgrew the place,” says shop manager Chris Davies.”We had three barber chairs and a room full of people waiting. with an average wait of an hour and a half.”

Along with hiring additional barbers the shop also now boasts an Xbox and pool table to keep clients entertained.

Source : Walesonline

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