The campaign, that will be launched in Singapore this year, hopes to help adults rediscover the joy of reading for themselves.
To encourage more adults to pick up reading, the new National Reading Movement, to be launched this year, will bring books to people in places such as their offices and when they are on the move.
Laying out plans during the debate on his ministry’s budget, Minister for Communications and Information Yaacob Ibrahim said on April 11th that a library would be launched later this year where commuters can scan a QR code printed in the carriage to download ebooks or short essays they can read during the ride.
The National Library Board (NLB) will also start a new initiative that will tailor content to the companies that sign up. For instance, the NLB could curate reads on common management topics, industry trends that are useful for work, or just short fiction for leisure reading.
“Reading is a gateway to culture and reading in one’s Mother Tongue cultivates an understanding of languages, culture and history”, Dr Yaacob.
According to Dr Yaacob, the main objectives are helping adults to rediscover the joy of reading for themselves, so as to be role models for the children. This initiative also aim to bring books to elderly, principally to help them to keep their minds healthy and alert, as they stay abreast of current affairs and learn new things.
The pledging campaign will end with an inaugural National Reading Day on July 30.
Source: Today Online